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5 Tips for Using Analytics in Your Small Business Knowing the sources and origins of your site’s online business is an crucial piece in competing in today’s very competitive online landscape. Analytics programs can help in showing us the roadmap customers and prospects took to find us, and the actions they made once there. Not…
Video Marketing for Your Small Business You’ve heard all the statistics why your business should have a presence on YouTube, but perhaps are unsure as to how to actually make that happen in a consistent, meaningful way. Developing an effective video marketing strategy takes some thought and care. It’s not just a matter of slapping…
Content Marketing – Trends and Best Practices for 2014 If you’ve been internet marketing for any length of time certainly you’ve heard the oft-repeated proverb that Content is King. Well, the fact is, it’s finally right. Content marketing is without a doubt the hottest buzzword entering 2014, and for good reason. Some 27 million pieces…
5 Ways to Improve Your Site’s Conversion Rate We know that it’s easier to sell to existing customers than to acquire lots of new ones, so it only makes perfect sense to ensure we are doing the very best job possible optimizing the sales funnel for conversions. This will help not only boost sales form…