Video Marketing for Your Small Business
You’ve heard all the statistics why your business should have a presence on YouTube, but perhaps are unsure as to how to actually make that happen in a consistent, meaningful way.
Developing an effective video marketing strategy takes some thought and care. It’s not just a matter of slapping up the current company picnic video shot with smartphone onto YouTube and expecting it to do miracles for you.
Let’s take a look at some of the ways you can develop a workable video marketing strategy for your business.
5 Strategies for setting up a killer video marketing strategy!
- Use video testimonials – Consumers are a lot more likely to be impressed with your goods and services if it is coming from the mouth of a live customer on video. This is much more effective as social proof than any textual version might be. Not just that, the person doing the testimonial benefits as well, particularly if they are also a business person.
- Helpouts are not just for Google! – If you’d like raving fans, create a series of helpful, how-to videos offering advice and help on topics your audience has an interest in. They are terrific sales tools, even if you don’t actually offer anything for sale in them. Using these types of videos to teach and answer typical questions will win their loyalty.
- Make better product videos – It’s fine to showcase your products, but strive to make them more than just a slick presentation followed by a call to action. Take this opportunity to show exactly how your product benefits the end user, hopefully in a fun and unique way.
- Be sure to brand your videos – It’s a basic part of your job to make sure your brand is on the minds of your market, and there are few better ways to get that done than with video.
- Make your YouTube Channel work for you – YouTube is not only the world’s 2nd biggest search engine and the largest video platform; it’s also a major league social media monster also! Getting subscriptions to your YouTube channel is a fantastic way maximize your reach, receive more views, and more traffic. Take the time to brand your YouTube channel to correspond with the rest of your business.
Isn’t it time your company started benefiting from of those 6 billion hours of YouTube videos currently being watched every month?
